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A supplement brand hit above 100K daily revenue

First BIG WIN as an ECOM Growth consultant.   

How I help a supplement brand hit a 100K daily revenue mark without losing profitability within 1st month of our collaboration. 

First, let me set the scene…

They were doing, on average, between 10-15K per day in the last 30 days.

Their previous daily sales record was 45K €.

The supplement brand has sold its branded products in 2 European markets for three years.


They weren’t ready for their BFCM scaling; they ran many tests to find the right tactics, but nothing worked as expected.


They used the same tactics as the previous years, and this year, they were far from the expected results and targets they set based on revenue, number of customers, and profitability. 

A little bit more than one month ago, one of the brand’s founders, who was also a CMO, wrote to me to ask if I could help.

“𝐘𝐞𝐬, 𝐥𝐞𝐭’𝐬 𝐝𝐨 𝐢𝐭!” 

It’s one of my favourite parts of marketing Q4 SCALING, and after the audit, I knew exactly what to do.

The problem was:

– They didn’t have a proven, scalable offer for acquisition and retention

– They were lacking high-performing creatives

– They weren’t following the data in real-time to scale higher

– They weren’t planning to integrate channels, but they tracked one by one

– They didn’t use the advanced scaling tactics across the whole funnel to reach lower CPMs, find winners faster, and scale higher.


I said that we need to run a flash sale for 2 days to get proven traction before the BFCM, and I believe we can hit 6-figures during this sale.


They said:

“𝐓𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐛𝐞 𝐚𝐰𝐞𝐬𝐨𝐦𝐞. 𝐋𝐞𝐭’𝐬 𝐭𝐫𝐲 𝐢𝐭.”


Seeing multiple brands doing hard pushes with limited-time offers numerous times; I created a master plan with the CMO.


💡 Here’s what we did: 💡

– Introduce a new offer; we offered up to 35% off instead of initially planned -25% off sitewide

– Launched exclusive bundles to push higher AOV

– Set up ECOM reporting with main success metrics so we can scale in real-time

– Iterate on best-selling evergreen creatives and add sales-oriented creatives based on what worked in the past and inspiration

– Align communication across all the channels to make that extra push

– Introduced the new media buying structure to cover all the audiences from prospecting, re-engagement, retargeting, and retention

– Implemented scaling setup for Meta platform so we could scale like crazy

– Sent five emails within two days

– Reached out to some Influencers to shout out about our flash sale

– Created a dedicated landing page for the offer that skyrocketed the conversion rate



One of the greatest tactics that made the big, quick push was to offer a free branded gift to the first 500 customers.


I have heard of it from my mastermind group from the CMO in a 9-figure company. I suggested it to the brand CMO, and he was like:


“I love it, let’s do it!”


We announce it organically, by email and Influencers.


BULLSEYE! It worked like crazy.


We hit 500 purchases in the first few hours of the flash sale, we got a lot of positive signals to the ad platform’s pixels, and it was showtime for paid ads.



On the first day, 65K, 

on the second day, 110K, 

and being highly profitable.


The CMO called me and told me that the founders were celebrating with the whole team, having breakfast in the office, and I even got a special package with their supplement. 

It feels so good to help them get to the next level!

So, we:

– 🏆 Set a new daily record

– 🏆 built a reporting

– 🏆 found a proven system how to scale

– 🏆 are already working on how to get to the next level during BFCM and December

– 🏆 improved AOV by almost 25%

– 🏆 reach profitability that is well above their profitability target


It’s such a great start to the collaboration, and we are just getting started.


Now, the work is not done.

𝐎𝐟𝐟 𝐭𝐨 𝐭𝐡𝐞 𝐍𝐄𝐗𝐓 𝐖𝐈𝐍.

Happy scaling! 🚀