Apparel brand hit a 500K € monthly revenue
I hope you are crushing your results this month and are executing on growing profitably in 2024.
In my last blog, I spoke about my 👨🔬 Creative testing process.
I hope you enjoyed it and got a lot of value from it.
This week, we are talking about results and strategies.
Ready? It’s case study time 🔥
How I helped an apparel brand hit a 500K € monthly revenue
(the sales were flat for over 9 months 🐢 with extremely low profitability 😭):
Before we started working together:
– The best month ever for them was 210K €.
– They were adding new products without success.
– Averaging 120-150K per month in the last 12 months.
🥸 Their growth stagnated.
And they had no idea how to resolve it.
After my audit, we identified bottlenecks and low-hanging fruits.
The problems were:
🛑 Flat sales for almost a year.
🛑 The “scaled” based on Facebook ROAS.
🛑 They were testing 5-10 creatives per week.
🛑 They didn’t know their numbers (for profitability).
🛑 They haven’t integrated email marketing into their mix.
So I audited their ad accounts & reports.
I realized that the bottlenecks were:
📊 Reporting and they needed to follow the right numbers,
✨ Creative side, and
📩 Email marketing.
When I suggested that, they said: Let’s do it. 🤝
So we went into action mode.
Here are the main 9 things we did:
- We implemented a profitability tracking tool BeProfit, to track the correct number that matters for the business.
- We created a detailed data-driven creative report on the Meta platform so we can track everything without a complete mess.
- Improved briefing and communication between the media buying and the creative team.
- Introduced a new creative naming system tailored to their needs.
- Tripled the number of creative tests weekly, so we were faster with tests & we could scale faster.
- Changed the media buying structure (based on my experiences & knowledge working with other brands).
- We set up limited sitewide sales and created offers for collections. It brought scarcity and urgency up.
- Recreate the system and how they are launching products.
- Started sending 3 emails per week and upgraded email automation flows.
RESULTS 🏆
After our 4th month of collaboration and all the upgrades we did, we hit a 500K € monthly revenue mark with great profitability, above their target.
A success!
Now, the work is not done.
Off to the NEXT WIN. 🚀
And that’s a wrap for today’s ECOM growth community blog!
Any questions?
Ask me anything by DM me on LinkedIn.
Talk soon and as always …
Happy scaling! 🚀
BESTS,
Jure (JK) Knehtl
Founder @ JK GROWTH
Email: [email protected]
👋 If you are an ECOM brand that is stuck or you want to scale beyond 7 and 8 figures, book a call with me to see if we fit.
Only 2 spots open.
