Beauty brand adds an extra 2,000 daily orders
How I helped a beauty brand add an extra 2,000 daily orders without introducing extra offers:
First, let me set the scene…
They were doing, on average, between 4-5K orders per day in the last 14 days.
I have been working with them for 2 months.
They didn’t want to introduce any crazy offers in the stores but rather introduce bundles, launch new products coming soon, and open new angles.
I was like:
“Love it, let’s do this!” 🫡
In our next consulting session, we went deep into the data, research, and strategy.
The problem was:
– They were stuck around 5K orders for multiple weeks
– If they increased the budgets on their current setup and angles, the CAC would go insane
– They were saving their best offer for BFCM sale
– They didn’t test new angles, creatives, landing pages and bundles
– They had a couple of new products coming but didn’t have a plan for how to leverage those
Seeing multiple brands doing different Q4 tactics to boost sales, I created a master plan with the brand’s growth team.
A 🦌 named “SCALY” you can see on the pic advice to start promoting GIFTS now and not wait till December.
Here’s what we did:
– Start using the gifting angle in our copy with best-selling creatives
– Iterate the best-performing creatives for gifting
– Expanded our targeting to males and females and broadened the age range
– Organized a themed shooting with best-sellers, bundles, and new products
– Asked creators to shoot the gifting content with their partners, friends, and parents
– Launched exclusive bundles to push higher AOV
– Created a dedicated landing page for a gifting guide that included the new bundles and products
– Launched gift cards
– Ran a lead gen campaign for perfect gift ideas
– Combine email, Influencers, Google, and Meta channel communication across the whole funnel
– Whitelist our creators to build extra social proof
On the third day, 5.5K orders😲, on the sixth day, 7K 🤑, and being highly profitable.
Yesterday, we did 8K orders and scaling 📈
A WIN 🎊
So, we:
– Expanded our messaging to reach new people
– built a landing page with a 20% higher conversion rate
– add +1,500 daily orders in 7 days
– improved AOV by 15%
– constantly hit the daily profitability target
I look forward to all the new tactics we are implementing in the upcoming weeks.
Now, let’s keep it rolling.
Off to the NEXT WIN.
I will document more of the learning in my next blogs, so make sure to follow them as I will not only talk about the high-scaling tactics during the offer periods but much more.
Stay tuned.
P.S. As always – Happy Scaling 🚀
JK