Apparel brand hit a 500K โฌ monthly revenue
I hope you are crushing your results this month and are executing on growing profitably in 2024.
In my last blog, I spoke about my ๐จโ๐ฌ Creative testing process.
I hope you enjoyed it and got a lot of value from it.
This week, we are talking about results and strategies.
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Ready? It’s case study time ๐ฅ
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How I helped an apparel brand hit a 500K โฌ monthly revenue
(the sales were flat for over 9 months ๐ข with extremely low profitability ๐ญ):
Before we started working together:
– The best month ever for them was 210K โฌ.
– They were adding new products without success.
– Averaging 120-150K per month in the last 12 months.
๐ฅธ Their growth stagnated.ย
And they had no idea how to resolve it.
After my audit, we identified bottlenecks and low-hanging fruits.
The problems were:
๐ Flat sales for almost a year.
๐ The “scaled” based on Facebook ROAS.
๐ They were testing 5-10 creatives per week.
๐ They didn’t know their numbers (for profitability).
๐ They haven’t integrated email marketing into their mix.
So I audited their ad accounts & reports.ย
I realized that the bottlenecks were:
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๐ Reporting and they needed to follow the right numbers,ย
โจ Creative side, andย
๐ฉ Email marketing.
When I suggested that, they said: Let’s do it. ๐ค
So we went into action mode.ย
Here are the main 9 things we did:ย
- We implemented a profitability tracking tool BeProfit, to track the correct number that matters for the business.ย
- We created a detailed data-driven creative report on the Meta platform so we can track everything without a complete mess.ย
- Improved briefing and communication between the media buying and the creative team.ย
- Introduced a new creative naming system tailored to their needs.ย
- Tripled the number of creative tests weekly, so we were faster with tests & we could scale faster.ย
- Changed the media buying structure (based on my experiences & knowledge working with other brands).ย
- We set up limited sitewide sales and created offers for collections. It brought scarcity and urgency up.ย
- Recreate the system and how they are launching products.ย
- Started sending 3 emails per week and upgraded email automation flows.
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RESULTS ๐
After our 4th month of collaborationย and all the upgrades we did,ย we hit a 500K โฌ monthly revenue markย with great profitability, above their target.
A success!ย
Now, the work is not done.ย
Off to the NEXT WIN. ๐
And that’s a wrap for today’s ECOM growth community blog!ย
Any questions?ย
Ask me anything by DM me on LinkedIn.
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Talk soon and as always …
Happy scaling! ๐
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BESTS,
Jure (JK) Knehtl
Founder @ JK GROWTH
Email: [email protected]
๐ If you are an ECOM brand that is stuck or you want to scale beyond 7 and 8 figures, book a call with me to see if we fit.ย
Only 2 spots open.
A supplement brand hit above 100K daily revenue
First BIG WIN as an ECOM Growth consultant. ย ย
How I help a supplement brand hit a 100K daily revenue mark without losing profitability within 1st month of our collaboration.ย
First, let me set the sceneโฆ
They were doing, on average, between 10-15K per day in the last 30 days.
Their previous daily sales record was 45K โฌ.
The supplement brand has sold its branded products in 2 European markets for three years.
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They weren’t ready for their BFCM scaling; they ran many tests to find the right tactics, but nothing worked as expected.
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They used the same tactics as the previous years, and this year, they were far from the expected results and targets they set based on revenue, number of customers, and profitability.ย
A little bit more than one month ago, one of the brand’s founders, who was also a CMO, wrote to me to ask if I could help.
“๐๐๐ฌ, ๐ฅ๐๐ญ’๐ฌ ๐๐จ ๐ข๐ญ!”ย
It’s one of my favourite parts of marketing Q4 SCALING, and after the audit, I knew exactly what to do.
The problem was:
– They didn’t have a proven, scalable offer for acquisition and retention
– They were lacking high-performing creatives
– They weren’t following the data in real-time to scale higher
– They weren’t planning to integrate channels, but they tracked one by one
– They didn’t use the advanced scaling tactics across the whole funnel to reach lower CPMs, find winners faster, and scale higher.
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I said that we need to run a flash sale for 2 days to get proven traction before the BFCM, and I believe we can hit 6-figures during this sale.
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They said:
“๐๐ก๐๐ญ ๐ฐ๐จ๐ฎ๐ฅ๐ ๐๐ ๐๐ฐ๐๐ฌ๐จ๐ฆ๐. ๐๐๐ญ’๐ฌ ๐ญ๐ซ๐ฒ ๐ข๐ญ.”
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Seeing multiple brands doing hard pushes with limited-time offers numerous times; I created a master plan with the CMO.
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๐ก Here’s what we did: ๐ก
– Introduce a new offer; we offered up to 35% off instead of initially planned -25% off sitewide
– Launched exclusive bundles to push higher AOV
– Set up ECOM reporting with main success metrics so we can scale in real-time
– Iterate on best-selling evergreen creatives and add sales-oriented creatives based on what worked in the past and inspiration
– Align communication across all the channels to make that extra push
– Introduced the new media buying structure to cover all the audiences from prospecting, re-engagement, retargeting, and retention
– Implemented scaling setup for Meta platform so we could scale like crazy
– Sent five emails within two days
– Reached out to some Influencers to shout out about our flash sale
– Created a dedicated landing page for the offer that skyrocketed the conversion rate
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IMPORTANT
One of the greatest tactics that made the big, quick push was to offer a free branded gift to the first 500 customers.
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I have heard of it from my mastermind group from the CMO in a 9-figure company. I suggested it to the brand CMO, and he was like:
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“I love it, let’s do it!”
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We announce it organically, by email and Influencers.
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BULLSEYE! It worked like crazy.
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We hit 500 purchases in the first few hours of the flash sale, we got a lot of positive signals to the ad platform’s pixels, and it was showtime for paid ads.
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RESULTS
On the first day, 65K,ย
on the second day, 110K,ย
andย being highly profitable.
YES, THEY ARE >>> A SUCCESS! ๐
The CMO called me and told me that the founders were celebrating with the whole team, having breakfast in the office, and I even got a special package with their supplement.ย
It feels so good to help them get to the next level!
So, we:
– ๐ Set a new daily record
– ๐ built a reporting
– ๐ found a proven system how to scale
– ๐ are already working on how to get to the next level during BFCM and December
– ๐ improved AOV by almost 25%
– ๐ reach profitability that is well above their profitability target
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It’s such a great start to the collaboration, and we are just getting started.
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Now, the work is not done.
๐๐๐ ๐ญ๐จ ๐ญ๐ก๐ ๐๐๐๐ ๐๐๐.
Happy scaling! ๐
JK