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From losing money to 30% above the targets

In this week’s edition of my blog, I want to share with you my 

The transformational WIN we did with a beauty brand.

You will learn how…

I helped beauty brands move from being unprofitable for the last 3 months to profitably scaling 30% above their targets.

First, let me set the scene…

In August, I started working with a beauty brand. 

Their sales were falling, and profitability was low. NO, they were actually losing money for the third straight month. 😱😱😱


Now their sales are 30% above the targets. 💸


Their situation before working together looked like this: 


They were pushing aggressive discounts storewide. 


The problem was that they were focusing on high discount-oriented marketing and they didn’t have any evergreen creatives without discounted offers. 


Sales took a downturn. 

And profitability was super low. 

Here’s what we did together on the marketing side: 

  1. 🛠️ Deep customer analysis (research, surveys) and created an inspirational list of brands that did great creatives. 
  1. 🛠️ Defined the products and offers. Then we listed the main marketing angles. 
  1. 🛠️ Limited the communication of discounts on ads to a maximum of 30% of ad spend; the rest was on the REAL marketing angles. 
  1. 🛠️ Built a creative flow between media buyers, strategists, content creators, and post-production to constantly flow new creatives. 
  1. 🛠️ Onboarded new UGC content creators to get more and better content. 
  1. 🛠️ Created dedicated landing pages for their products to increase the conversion rate. 

On top of that, we set up new processes: 

– Reorganized the flow of meetings. 

– Add a tool (Motion) to upgrade creative reporting. 

– New templates & projects in Asana for smooth work. 

– New reporting for new customer vs. retention metrics. 

BONUS 💡 Here are the TOP 10 Metrics to follow in 2024

Now, let’s see the RESULTS 👀

After 4 months of working together: 

The sales are 30% above their target monthly revenue & the profitability improved. 🏆

The good part. 

CMO told me: ”Thank you, Jure. I feel more confident to lead the time, and it finally feels like we have things under control.” 

I am super grateful for that. 💪 

We built powerful assets for their business. 

And the team now understands the power of real marketing, not just going from sale to sale. 

There is a lot more, but more for another time. 

I am super proud of them! And looking forward to making upgrades in other areas as well 🤝 

Any questions? 

Ask me anything by DM me on LinkedIn


P.S. 🎉🎉🎉 I am FINALLY taking on 2 ECOM brands that want to improve their processes & scale to 7+ figures. Write me a simple message with ”growth 2024′ and let’s chat. // Or book a call with me here 

Happy scaling in 2024! 🚀



Jure (JK) Knehtl

Founder @ JK GROWTH