From losing money to 30% above the targets
In this week’s edition of my blog, I want to share with you my
The transformational WIN we did with a beauty brand.
You will learn how…
I helped beauty brands move from being unprofitable for the last 3 months to profitably scaling 30% above their targets.
First, let me set the scene…
In August, I started working with a beauty brand.
Their sales were falling, and profitability was low. NO, they were actually losing money for the third straight month. 😱😱😱
Now their sales are 30% above the targets. 💸
Their situation before working together looked like this:
They were pushing aggressive discounts storewide.
The problem was that they were focusing on high discount-oriented marketing and they didn’t have any evergreen creatives without discounted offers.
Sales took a downturn.
And profitability was super low.
Here’s what we did together on the marketing side:
- 🛠️ Deep customer analysis (research, surveys) and created an inspirational list of brands that did great creatives.
- 🛠️ Defined the products and offers. Then we listed the main marketing angles.
- 🛠️ Limited the communication of discounts on ads to a maximum of 30% of ad spend; the rest was on the REAL marketing angles.
- 🛠️ Built a creative flow between media buyers, strategists, content creators, and post-production to constantly flow new creatives.
- 🛠️ Onboarded new UGC content creators to get more and better content.
- 🛠️ Created dedicated landing pages for their products to increase the conversion rate.
On top of that, we set up new processes:
– Reorganized the flow of meetings.
– Add a tool (Motion) to upgrade creative reporting.
– New templates & projects in Asana for smooth work.
– New reporting for new customer vs. retention metrics.
BONUS 💡 Here are the TOP 10 Metrics to follow in 2024
Now, let’s see the RESULTS 👀
After 4 months of working together:
The sales are 30% above their target monthly revenue & the profitability improved. 🏆
The good part.
CMO told me: ”Thank you, Jure. I feel more confident to lead the time, and it finally feels like we have things under control.”
I am super grateful for that. 💪
We built powerful assets for their business.
And the team now understands the power of real marketing, not just going from sale to sale.
There is a lot more, but more for another time.
I am super proud of them! And looking forward to making upgrades in other areas as well 🤝
Any questions?
Ask me anything by DM me on LinkedIn.
P.S. 🎉🎉🎉 I am FINALLY taking on 2 ECOM brands that want to improve their processes & scale to 7+ figures. Write me a simple message with ”growth 2024′ and let’s chat. // Or book a call with me here
Happy scaling in 2024! 🚀
Bests,
Jure (JK) Knehtl
Founder @ JK GROWTH