From losing money to 30% above the targets

In this week’s edition of my blog, I want to share with you my 

The transformational WIN we did with a beauty brand.

You will learn how…

I helped beauty brands move from being unprofitable for the last 3 months to profitably scaling 30% above their targets.

First, let me set the scene…

In August, I started working with a beauty brand. 

Their sales were falling, and profitability was low. NO, they were actually losing money for the third straight month. 😱😱😱

 

Now their sales are 30% above the targets. 💸

 

Their situation before working together looked like this: 

 

They were pushing aggressive discounts storewide. 

 

The problem was that they were focusing on high discount-oriented marketing and they didn’t have any evergreen creatives without discounted offers. 

 

Sales took a downturn. 

And profitability was super low. 

Here’s what we did together on the marketing side: 

  1. 🛠️ Deep customer analysis (research, surveys) and created an inspirational list of brands that did great creatives. 
  1. 🛠️ Defined the products and offers. Then we listed the main marketing angles. 
  1. 🛠️ Limited the communication of discounts on ads to a maximum of 30% of ad spend; the rest was on the REAL marketing angles. 
  1. 🛠️ Built a creative flow between media buyers, strategists, content creators, and post-production to constantly flow new creatives. 
  1. 🛠️ Onboarded new UGC content creators to get more and better content. 
  1. 🛠️ Created dedicated landing pages for their products to increase the conversion rate. 

On top of that, we set up new processes: 

– Reorganized the flow of meetings. 

– Add a tool (Motion) to upgrade creative reporting. 

– New templates & projects in Asana for smooth work. 

– New reporting for new customer vs. retention metrics. 

BONUS 💡 Here are the TOP 10 Metrics to follow in 2024

Now, let’s see the RESULTS 👀

After 4 months of working together: 

The sales are 30% above their target monthly revenue & the profitability improved. 🏆

The good part. 

CMO told me: ”Thank you, Jure. I feel more confident to lead the time, and it finally feels like we have things under control.” 

I am super grateful for that. 💪 

We built powerful assets for their business. 

And the team now understands the power of real marketing, not just going from sale to sale. 

There is a lot more, but more for another time. 

I am super proud of them! And looking forward to making upgrades in other areas as well 🤝 

Any questions? 

Ask me anything by DM me on LinkedIn

 

P.S. 🎉🎉🎉 I am FINALLY taking on 2 ECOM brands that want to improve their processes & scale to 7+ figures. Write me a simple message with ”growth 2024′ and let’s chat. // Or book a call with me here 

Happy scaling in 2024! 🚀

 

Bests,

Jure (JK) Knehtl

Founder @ JK GROWTH

Beauty brand adds an extra 2,000 daily orders

How I helped a beauty brand add an extra 2,000 daily orders without introducing extra offers:

First, let me set the scene…

They were doing, on average, between 4-5K orders per day in the last 14 days.

I have been working with them for 2 months.

They didn’t want to introduce any crazy offers in the stores but rather introduce bundles, launch new products coming soon, and open new angles.

I was like:

“Love it, let’s do this!” 🫡

In our next consulting session, we went deep into the data, research, and strategy.

The problem was:

– They were stuck around 5K orders for multiple weeks

– If they increased the budgets on their current setup and angles, the CAC would go insane

– They were saving their best offer for BFCM sale

– They didn’t test new angles, creatives, landing pages and bundles

– They had a couple of new products coming but didn’t have a plan for how to leverage those

Seeing multiple brands doing different Q4 tactics to boost sales, I created a master plan with the brand’s growth team.

A 🦌 named “SCALY” you can see on the pic advice to start promoting GIFTS now and not wait till December.

Here’s what we did:

– Start using the gifting angle in our copy with best-selling creatives

– Iterate the best-performing creatives for gifting

– Expanded our targeting to males and females and broadened the age range

– Organized a themed shooting with best-sellers, bundles, and new products

– Asked creators to shoot the gifting content with their partners, friends, and parents

– Launched exclusive bundles to push higher AOV

– Created a dedicated landing page for a gifting guide that included the new bundles and products

– Launched gift cards

– Ran a lead gen campaign for perfect gift ideas

– Combine email, Influencers, Google, and Meta channel communication across the whole funnel

– Whitelist our creators to build extra social proof

 

On the third day, 5.5K orders😲, on the sixth day, 7K 🤑, and being highly profitable.

 

Yesterday, we did 8K orders and scaling 📈

 

A WIN 🎊

So, we:

– Expanded our messaging to reach new people

– built a landing page with a 20% higher conversion rate

– add +1,500 daily orders in 7 days

– improved AOV by 15%

– constantly hit the daily profitability target

I look forward to all the new tactics we are implementing in the upcoming weeks.

Now, let’s keep it rolling.

Off to the NEXT WIN.

I will document more of the learning in my next blogs, so make sure to follow them as I will not only talk about the high-scaling tactics during the offer periods but much more.

Stay tuned.

P.S. As always – Happy Scaling 🚀

JK

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