How to use surveys?
Last week, I shared with you:
CASE STUDY: Skincare brand profitably hit above 200K daily revenue
You learned all about:
🧠 Crafting a great offer without using sitewide discounts
🧠 Combining channels for the ultimate scalability
🧠 VIP opportunity to get results faster
🧠 Maximize results with creatives and dark posting
You can read the blog post HERE if you still need to check it out.
Now, let’s move to the topic of this week.
SURVEYS
This is an untapped opportunity to learn more about your customers.
Like:
💡 Satisfaction with the products
💡 Satisfaction with the service
💡 Doubts before buying
💡 Primary triggers for the purchase
💡 Understanding the customer journeys
💡 Ideas for Influencer collaborations
💡 Effectiveness of the channels
💡 Ideas for product development & much more
Not to mention, the engagement will help you build a loyal super fanbase that will unleash your growth to new heights.
I highly recommend that brands send out at least 1 survey via email campaign per quarter to gather feedback and ideas and boost customer engagement to let them co-create your story.
If you have a community group, like the FB group of your customers, that would be the ideal place to do it even more often.
Besides the email campaign surveys, my go-to places to include them are also:
✅ Post-purchase flow
✅ Thank you page
✅ Abd cart/checkout flow
✅ Website
✅ Customer support
My favorite survey tool, which is sent via email, is Typeform.
WHY:
+ Great UX
+ High engagement
+ Great functions
+ Easy to analyze
+ Affordable pricing
+ Easy to analyze and visualize the data
Here is an example of a survey template we sent out via email last week. You can use it for inspiration 🙂
Q1: How satisfied were you with the purchase?
A1: ⭐
A2: ⭐⭐
A3: ⭐⭐⭐
A4: ⭐⭐⭐⭐
A5: ⭐⭐⭐⭐⭐
Q2: On a scale of 0-10, rate how likely you would recommend BRAND to your friends and family:
A1: 1
A2: 2
A3: 3
A4: 4
A5: 5
A6: 6
A7: 7
A8: 8
A9: 9
A10: 10
* IF NPS lower than 7
Q3 Hmmm, sorry to hear that! As it turns out, we still have some work to do to improve. We want to ask you, if you can trust us, why is your rating SCORE?
A: OPEN
TY: Thank you for your honesty and help. We will listen to your comments and do everything we can to follow your recommendations.
If you want to tell us more about what bothered you or where you want improvements, we are also happy to help you via email: [email protected]
* IF NPS greater than 7
Q3: Yay, SCORE that’s a great score! 🤩 However, we know that there is always room for progress in life and business. How can we ensure an even better shopping experience (offer, website, email, etc.)?
A: OPEN
Q4: What do you like most about OUR PRODUCTS?
Note: You can choose more answers
A1: USP 1
A2: USP 2
A3: USP 3
A4: USP 4
A5: USP 5
A6: USP 6
A7: USP 7
A8: USP 8
A9: USP 9
A10: Other: *they can comment*
Q5: What was the MAIN reason you chose US and not another brand?
A: OPEN
Q6: Did you have any doubts before buying? If yes, which ones?
A: OPEN
Q7: What is most important to you when buying?
A1: Sizing
A2: Colors
A3: Designs
A4: Return policy
A5: Shipping speed
A6: Reviews on website
A7: Recommendations from Influencers
A8: Recommendations from people I know
A9: Quality
A10: Other: *they can comment*
Q8: When or where do you MOST often use our products?
A1: At home
A2: Outside in my free time
A3: Office
A4: Dates
A5: Traveling
A6: Other: *they can comment*
Q9: Where did you first hear about us?
A1: Facebook
A2: Instagram
A3: Recommendation from the Influencer
A4: YouTube
A5: Email
A6: TikTok
A7: Google
A8: Recommendation from a friend
A9: Other: *they can comment*
Q10: Is there anything else that you would like to share with us?
A: OPEN
Q11: If you were our company’s CEO, which would be the next product you would launch?
A: OPEN
Q12: Would you like to receive a coupon for – 15% discount on your next purchase?
A1: YES
A2: NO
IF YES
TY: Thank you very much for your time and all the answers you entrusted to us. 🙏🥳
As a thank you, we have prepared a special code THANKYOU15, which you can use on your next purchase. You simply type it in the Code field at the checkout and the discount will be automatically calculated.
You can use it immediately by clicking HERE, and the discount will be automatically applied at checkout.
CTA: USE DISCOUNT CODE NOW >
IF NO
TY: Thank you very much for your time and all the answers you entrusted us with.🙏🥳
If you don’t follow us on Instagram yet, we invite you to visit our IG page and keep up to date with all upcoming promotions and news.
CTA: VISIT BRAND NAME IG >
And that’s a wrap for today’s blog ECOM growth community!
What’s next:
- If you have any questions, DM me on LinkedIn
- If you are interested in working together, submit this form
- If you don’t want to miss my following newsletters, make sure to subscribe
Talk soon and as always …
Happy scaling! 🚀
BESTS,
Jure (JK) Knehtl
Founder @ JK GROWTH